Every marketing employee has to deal with publishing content, photos, and videos on social media in their daily work. With changing trends, a large number of target groups, and geolocation, this work, contrary to appearances, is not the easiest. One must consider the date, time, and time of day for posting, the number of profiles to manage simultaneously, the number and frequency of posts, and data collection and analysis. To make this process easier, we present you with a few tools to facilitate the work.
POSTIFIC
This tool allows scheduling posts on Twitter, Facebook, and managing accounts and profiles on LinkedIn, Google+, and Pinterest.
Here you can track engagement, publication results, and create posting schedules.
SCHEDUGRAM
This tool allows managing several accounts on Instagram at once. Additionally, you can edit photos along with adding text. A single common window that provides an overview of displayed content on all accounts is also a convenience.
LATER
Here you can only manage visual themes. The tool allows planning, presenting posts in preview, and creating a media library.
POST PLANNER
With Post Planner, you can create a publication schedule for your content. The application suggests the best time to post on Facebook, Pinterest, Twitter.
SPROUT SOCIAL
Publication, planning, and analysis of activities on Twitter, LinkedIn, Google+, Facebook. The tool also offers profile monitoring and management.
BUFFER
Buffer is an interesting tool because of the possibility of posting the same post to all social media. This refers to Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+
HOOTSUITE
Finally, one of the most comprehensive tools for managing content in social media. We use it to plan posts on Twitter, Facebook, Instagram, LinkedIn, Google+. We also analyse the reception, see content streams placed in various social media, and update our content.
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